How TBI Works for Brands
TBI helps brands discover, connect, and collaborate with creators who align with their goals, audience, and campaign requirements.
1. Submit Your Campaign Brief
Brands provide campaign information including:
• Brand details
• Campaign objective
• Target audience
• Creator requirements
• Platforms needed
• Deliverables
• Timeline
• Budget
• Usage requirements
2. Campaign Review
TBI reviews your requirements to understand:
• Campaign goals
• Creator category needed
• Content expectations
• Timeline
• Budget alignment
3. Creator Shortlisting
Based on your campaign requirements, TBI identifies suitable creators from the network.
Creators may be selected based on:
• Category
• Audience alignment
• Location
• Content style
• Experience
• Platform presence
4. Campaign Coordination
TBI supports the collaboration process by helping coordinate:
• Creator communication
• Campaign requirements
• Deliverables
• Timelines
• Expectations
5. Content Creation
Creators produce content according to the approved campaign brief.
All deliverables, timelines, payments, and usage rights are agreed before work begins.
6. Content Usage
Brands receive usage rights according to agreed campaign terms.
Additional usage, paid advertising, whitelisting, or extended rights require separate approval.
Important Notice
TBI facilitates connections between brands and creators.
Campaign results, audience response, engagement, and business outcomes cannot be guaranteed.